Keep it Simple. If it is difficult to understand, it probably won’t work
2
Reflect the Values of your organisation. The model strategy needs to be consistent with the organisations’ culture – entrepreneurial or ultra-risk averse
3
Be Scalable. Does the model work if revenues are considerably (x 10?) larger than you forecast?
4
Recognise and factor in Risk. What happens if the stock market crashes, or your market is smaller (or larger) than expected, or the product/service doesn’t work?
5
Segment your Market by customer types, and
6
Align Products/Services with market segments; what customer need is the product/service fulfilling?
7
Minimise Costs. Goes without saying, but look for ways to reduce costs by outsourcing, reducing overheads etc.
8
Optimise Revenue. Also self-evident, but the approach can have a huge impact: sell a lot of widgets at low price, or a few at a very high price. Companies like Metro that give products away can make very high revenues
9
Out distance the Competition. In today’s market competition is a way of life, so you should give some thought to how you will compete: on price, quality, or service?
10
Be Resilient – You don’t need a B-school “sustainable competitive advantage”, but you will need to survive. How?